An Interactive Aquarium
Carnival Cruise Lines has been advertising in Dallas with several non-traditional methods. In November, they created the “world’s largest beach ball” and bounced it down Elm Street for a national television commercial. This time, across from our studio farther down Elm Street, Carnival transformed the windows of a vacant building into an interactive aquarium where anyone can “create a fish.”
Here’s how it works: participants dial a toll-free number and follow voice instructions. A fish in a bubble then appears on the screen with the last 4 digits of your phone number. By talking or making noises into the phone (the louder and crazier the better, they say) the fish changes into different shapes, sizes and colors until you are satisfied. When you like your creation, you can swim your fish around using the number keys on a phone. The fish responds by moving up, down, right or left with a surprisingly fast reaction. Swimming into different color bubbles produces different sounds effects and video reactions. Up to 20 fish (from different participants) can be swimming around at one time.
Being located on a busy corner of downtown Dallas, several people pass by this location every day but pay little notice on their way to the office. Its location next to a popular theater and night club create constant traffic. When we walked by there were several other people playing with the aquarium. The interactive experience encourages people to stop their busy schedule and take a moment to enjoy some fun.
Tags: advertising, interactive